According to the Beer Institute, Americans consume an average of 32 gallons of beer every year. (To no one’s surprise, Nevada tops the list at 44 gallons per year. California is more restrained, below the nation’s average, at 26 gallons per year.)
While this avid consumption is good for the growing beer market, the lack of an established bottle refilling program makes it exceedingly wasteful, too. But Caren McNamara, founder of Conscious Container, based in Truckee, sees a solution: bringing back the practice of reusing and refilling glass bottles.