Planting trees as a business venture
The World Resources Institute (WRI) and The Nature Conservancy (TNC) analyzed over 140 companies that have made landscape restoration and reforestation their core business model. Out of all those companies, 14 who had reached median sales growth of 100 percent in 2017, were showcased in a new report titled The Business of Planting Trees: A Growing Investment Opportunity.
The restoration economy, according to the report, refers to the network of businesses, investors, and consumers that engage in an economic activity related to restoring the land. And while there are no officials records on the size of the restoration economy, yet, it does include a vast array of companies, including early stage, pre-revenue startups to timber funds that manage billions of dollars. Similarly, the goods and services produced by these companies vary widely as well, from biofuels to climate-smart credit systems to green infrastructure.