We are the stewards of precious natural resources
Our daily efforts fulfill the mission to apply ecological principles to our business practices.
As integral team players, we have envisioned, organized, and driven the Green Mission at Whole Foods Markets stores. The sustainable business practices being applied are the fulfillment of an emergent economic system based on ecological principles.
Some resources take eons to replenish themselves, and are non-renewable in our lifetime. We also recognize the abundance of energy given to us by the sun: there is no energy shortage. We can, and we are, supplying our energy needs with current solar, wind, and biomass technologies.
The Earth is a system open to solar energy and closed to matter. Life here exists because photosynthesis occurs and the green cell gives us a source of economic value. The green cell is a sustainable resource.
Edutainment
Facets of the Green Mission (2004)
Green Product Development (with infrastructure): each subsystem will need to think in terms of changing to a green analog product, whether it’s in the building, or in the warehouse, or foodservice, etc.
Sense of Urgency: the case for the Green Mission as a core business value -- largely because it is economical -- and the measurements (growth and profitability) are better in 7 to 10 years.
Green Energy: all the “electrons” can be from a green source (solar, wind, biomass), certified green and promoted as such.
Green Buildings: includes design, materials and other artifacts, energy efficiency.
Zero waste management:
Recycling
Reusing
Reducing
Composting: a specific recycling need in the supermarket industry, due to supply of compostables through our business.
Training, Education, Marketing: yearning to be green through learning. Greening the audience, medium, and message.
Green Mission Values
(From: www.wholefoods.com)"As a participant in the movement to a sustainable world, WFM is leading by example within the context that we know best: organic food and natural products, and sustainable and ethical business practices. "
Stay Tuned
We will be reporting on the developing innovations and creations of the green team!