The Green Cell

Operating from a base in Northern California, working for the planet.

We promote systems thinking and the introduction of the cyclic principle into every day business, because any other way is simply not sustainable.

View the tabbed content for a brief introduction and links to past project details:
Thomas Wright
Sustainable Bizness Practices
Project Management
Product Development & Marketing

Contact Email:[email protected] 

DBA: Opportunities and Options from 1983 to 2001

Tom Wright Head Shot


Go to Natural Products Project Page

Natural Foods Industry- foods, beverages, cosmetics, supplements, and other green reatail products consulting.

Client Short List: Whole Foods Market, Seventh Generation, Crystal Geyser (Juice Squeeze), Calistoga, Tazo, R. W. Knudsen

More than 25 years of full-cycle product development experience.� Skilled in managing creative projects in the food, beverage and green products industries.� Areas of expertise include short and long-range market forecasting and planning of sales strategies necessary to achieve goals with associated impact to profit, service, productivity, staffing, equipment, facilities and capital expenditure with corresponding justification.� Documented record of success meeting and exceeded multi-million dollar revenue goals in excess of 40% a year.

Well versed in all phases of product launch, including: budgeting, employee selection and compensation, labeling and packaging, copy writing, price point, production and promotion, and various distribution channels. Organized and managed brokers, and regional sales managers, on a national basis in natural and specialty foods.

Set up and presented national promotions with all major retail chains in those channels. Organized and implemented national and regional trade shows.� Demonstrated success in evaluating effectiveness of marketing plan and sales strategies in all phases of product life and implementing action plans to increase profitability while minimizing costs. Strong public relations skills.� Enthusiastic team player. Keen ability to see the big picture and know how the details fit in.� Well-established history of finishing projects on time and on budget.� Proficient in Apple Macintosh (& Office Suite) operating system including word processing, desktop publishing, graphic design, databases and spreadsheets.

(Links open in a new window.)

Green Energy Conversion:

Consulted to Whole Foods Markets on the national contract purchase of Renewable Energy Credits to offset 100% of energy use.

Whole Foods Markets ® Makes Largest Ever Purchase of Wind Energy Credits in United States

AUSTIN, Texas, Jan. 10, 2006 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq:WFMI), the world's leading natural and organic foods supermarket, has made a landmark purchase of renewable energy credits from wind farms to offset 100% of the electricity used in all of its stores, facilities, bake houses, distribution centers, regional offices and national headquarters in the United States and Canada. This is the largest wind energy credit purchase in the history of the United States and Canada and makes Whole Foods Market the only Fortune 500 Company purchasing wind energy credits to offset 100% of its electricity use.

"Whole Foods Market is a leader in the natural and organic foods movement, and that involves caring about our communities and respecting our environment. This purchase of wind energy credits is a natural extension of that leadership and is integral to our core values," said Michael Besancon, Whole Foods Market Southern Pacific regional president and Green Mission task force leader. "Offsetting 100% of our electricity use with renewable, clean energy strengthens our commitment to be a leader in environmental stewardship by helping to clean the air and reducing our dependence on fossil fuels."

As of December 9, 2005, Whole Foods Market is purchasing more than 458,000 megawatt-hours (MWh) of renewable energy credits from wind farms. This purchase will avoid more than 700 million pounds of carbon dioxide pollution this year. To have the same environmental impact, more than 60,000 cars would have to be taken off the road or more than 90,000 acres of trees would have to be planted.

(Links open in a new window.)

Zero Waste Initiatives- The five R's (Reduce, Reuse, Recycle, Rot, AND Refuse)

Strategies for achieving zero waste: Cradle to Cradle; The Natural Step (TNS); Waste Management Systems; Industrial-scale Recycling and Composting facilties consulting.

Produced the first "Responsible Packaging Awards" Symposiums at Natural Products Expos East and West (2006-2012)

Consulting for recycling and composting facilitites management.


(Links open in a new window.)

Responsible Packaging and Extended Producer Responsibility Strategies


Contact us for an initial consultation of your project: [email protected]